Moving #DukeForward on Social Media

This is a guest blog post by Audra Ang, senior development writer and social media coordinator for the Duke Forward campaign.  It’s been a very interesting—and a very humbling—process trying to establish a social media presence from ground up for the Duke Forward campaign. Building a following across channels is only one key piece of […]

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Video: 2014 Social Media Toolkits

In celebration of Social Media Month, Amanda Peralta and I joined a roundtable web chat with HigherEdLive. The focus of the discussion was the “secret weapons” in our 2014 marketing toolkits. The program was hosted by Stephanie St. Martin, Social Media Manager for Boston College Alumni, and the other panelists were Erin Supinka with RIT and […]

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Nerdy Holidays For Higher Education

Social media managers are all too familiar with obscure holidays like “Speak Like a Pirate Day” or “National High Five Day.” These dates offer a great opportunity to connect with audiences around a dynamic concept. However, these holidays don’t always mesh with content from colleges and universities. For higher education communicators, I’ve created an intellectual […]

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The Evolution from Old-School to Digital Recruiter

This blog post by Jeremy Fern originally appeared on the Seventh Point: Media Street Smarts Digital Recruiter blog.  Do your prospective students really care what you have to say? Or how you say it? In the early 2000s, I started my higher ed career as a rookie admissions counselor at a small North Carolina university. […]

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Remembering a Duke fan on Twitter

  Grieving via Twitter. Maybe your knee-jerk reaction to the thought is confusion. Usually, people ask to be left alone to grieve in private. But not everyone. And public grieving—even on Twitter— can actually be touching. Take what happened to me a couple of weeks ago: The account I help manage (@DukeU) was suddenly barraged by tweets […]

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Twitter for non-communicators (Hint: you can tweet the same thing twice.)

Twitter can seem overwhelming when you are strapped for time with other obligations. And the fact that the university’s @DukeU account tweets between 10-30 times in per day is probably pretty intimidating.   But Twitter might still be worth pursuing. The truth is you won’t offend your audiences or lose your followers because you haven’t […]

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Duke’s 2014 Social Media Mash-up

The Duke Communicator’s group gathered on Friday, Jan. 24 for our first meeting of 2014 to hold a “Social Media Mash-up.” This was our second meeting held in this format – see this earlier post for information on the inaugural event. Our speakers were a number of colleagues who shared their own experiences and “lessons […]

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What’s Your Story?

I recently had the opportunity to speak to the Duke Communicators at one of their monthly meetings.  That group is comprised of staff who are, in some capacity, responsible for getting news about Duke University and the Health System out to the masses.  Their work spaces were wide-ranging: from Duke Libraries, where the event was held, […]

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New #1 For Duke Social Media

This story was originally posted in Duke Today by David Jarmul.   The nearly 210,000 people who follow Duke on Facebook comprise the university’s biggest community on social media. At least they did in 2013. As 2014 began, however, Duke’s Google+page claimed the top spot, climbing above 217,000 followers. The statistics are only for Duke’s main presence on […]

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Social Media Workshop for Faculty

This week, Amanda Peralta and I led a training workshop for Duke faculty interested in using social media to build a public presence. The Office of News and Communications organized this session. We opened by introducing three Duke faculty members — Laurent Dubois, Robin Kirk and Peter Ubel  — who are regular users of social […]

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