Students, alumni and other members of the Duke community can now browse a social media directory and extensive other material thanks to an update of Duke’s social media website.
Duke originally launched the site in 2010 as one of the first university “aggregation sites.” Because of the quickly changing social media landscape and Duke’s expanding online presence, I recently worked with the Office of News and Communications and the Office of Marketing and Strategic Communications to refresh the site, Social Media at Duke, which is at socialmedia.duke.edu.
The site features a directory that tracks how Duke’s schools and departments are using Facebook, Twitter and other social media tools. It also highlights the latest tweets from official Duke Twitter accounts, a stream of videos from Duke on Demand, a connect tool for Duke’s main Facebook page and a stream of the most recent posts from this blog.
This project reflects a push to deepen social and digital media efforts at Duke and to better integrate tools such as Facebook and Twitter with the university’s wider news, communications and marketing efforts. In addition to using these tools to reach larger audiences, Duke is also active on niche social networks such as Pinterest and foursquare.
This blog will showcase Duke’s growing social media presence. Its purpose is to communicate how people are using these new tools across campus. I hope you’ll browse previous posts, contribute with comments and return often.
You can post your own thoughts about social media at Duke in the comments section of this post or send your questions to firstname.lastname@example.org.