A refresh for Duke’s social media website

Students, alumni and other members of the Duke community can now browse a social media directory and extensive other material thanks to an update of Duke’s social media website.

Duke originally launched the site in 2010 as one of the first university “aggregation sites.” Because of the quickly changing social media landscape and Duke’s expanding online presence, I recently worked with the Office of News and Communications and the Office of Marketing and Strategic Communications to refresh the site, Social Media at Duke, which is at socialmedia.duke.edu.

The site features a directory that tracks how Duke’s schools and departments are using Facebook, Twitter and other social media tools. It also highlights the latest tweets from official Duke Twitter accounts, a stream of videos from Duke on Demand, a connect tool for Duke’s main Facebook page and a stream of the most recent posts from this blog.

Duke University Social Media Website

Duke University Social Media Website

This project reflects a push to deepen social and digital media efforts at Duke and to better integrate tools such as Facebook and Twitter with the university’s wider news, communications and marketing efforts. In addition to using these tools to reach larger audiences, Duke is also active  on niche social networks such as Pinterest and foursquare.

This blog will showcase Duke’s growing social media presence. Its purpose is to communicate how people are using these new tools across campus. I hope you’ll browse previous posts, contribute with comments and return often.

You can post your own thoughts about social media at Duke in the comments section of this post or send your questions to socialmedia@duke.edu.


About Cara Rousseau

Manages social media for the Office of News and Communications and the Office of Undergraduate Admissions, and leads social media strategy for the university.

6 Responses to A refresh for Duke’s social media website

  1. Jim Borbely May 7, 2012 at 7:46 pm #

    Hi: This is terrific !! Jim Borbely ’45

  2. Kelly Cohen-Mazurowski May 8, 2012 at 6:48 pm #

    Would love to see Devils After Dark added to the group–Devils_aftrdark on Twitter and we’re on facebook too!

    • Cara Rousseau May 8, 2012 at 7:19 pm #

      Thanks Kelly!

  3. Ruby Sinreich May 10, 2012 at 2:45 pm #

    Kudos on the update, Cara! You might want to add the Franklin Humanities Institute, http://twitter.com/#!/fhi_duke and http://www.facebook.com/fhi.duke .

    • Cara Rousseau May 10, 2012 at 2:53 pm #

      Thanks Ruby! Will do!

  4. 360 Photography May 21, 2012 at 6:54 am #

    This sounds like a great way for students to keep up with what’s happening on and around campus

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