Bio: Manages social media for the Office of News and Communications and the Office of Undergraduate Admissions, and leads social media strategy for the university.
Posts by Cara:
- The slidedeck from the session.
- A handout on tips and tricks for using blogs, Twitter and Facebook.
- Visit lynda.com and review the “Twitter Essential Training” webinar.
- Google+ Features
- Content Strategy
- Teens online
- College information online
- Tips for growing followers
- Duke projects
- #AskAdmissions on Google+
- Strategy recommedations
- 91% post a photo of themselves, up from 79% in 2006.
- 71% post their school name, up from 49%.
- 71% post the city or town where they live, up from 61%.
- 53% post their email address, up from 29%.
- 20% post their cell phone number, up from 2%.
- 56% of teen Facebook users say it’s “not difficult at all” to manage the privacy controls on their Facebook profile.
- 33% Facebook-using teens say it’s “not too difficult.”
- 8% of teen Facebook users say that managing their privacy controls is “somewhat difficult,” while less than 1% describe the process as “very difficult.”
This week, Amanda Peralta and I led a training workshop for Duke faculty interested in using social media to build a public presence.
The Office of News and Communications organized this session. We opened by introducing three Duke faculty members — Laurent Dubois, Robin Kirk and Peter Ubel — who are regular users of social media tools such as blogs, Twitter and Facebook. They described their experiences with social media, including what has and hasn’t worked for them and how they’ve incorporated social media into their classes.
In the second half of the program, Amanda and I led a discussion about how to be strategic in your use of social media, review accepted best practices and related topics.
Here are some resources for Duke faculty following the discussion:
In this video, Duke students Alex Semien and Rachael Nedrow give three tips on using Twitter hashtags.
Last week, StudentAdvisor.com announced the top 100 colleges and universities that are best leveraging social media. “These innovative schools use social media to give students insight into their culture, personality and DNA,” said Dean Tsouvalas Editor-in-Chief of StudentAdvisor, “This is so beneficial for students to determine the right fit beyond college rankings and marketing speak.”
Duke is happy to join some elite company in the top 10. Congratulations to the Duke social media community!
1. Harvard University (No Change)
2. Stanford University (Up 3)
3. Johns Hopkins (down 1)
4. Yale University (Up 11)
5. Duke University (Up 39)
6. Princeton University (Up 10)
7. Full Sail University (Up 12)
8. University of Oregon (Up 3)
9. Ohio State (down 3)
10. LSU (down 2)
Here is a Google+ Hangout revealing the ranking I was invited to participate in to discuss how Duke has upped our social media game over the past 18 months. Enjoy!
Ashley (Hennigan) Budd hosts Admissions Live with guest Cara Rousseau, Manager of Digital and Social Media Strategy for Duke University. Tune in as they discuss the Google+ platform and its uses in college admissions.
Taken from the live broadcast, October 15, 2013.
Topics discussed during the LIVE broadcast include:
… and more
Connecting Students and Colleges through Google+ – NACAC Presentation Slides
Google in Education - http://www.google.com/edu/
Learn more about Goolge+ - http://www.google.com/+/learnmore/
This article originally appeared in Duke Today. Story by David Jarmul.
Move quickly. Be entertaining. Pay attention to what actually works online.
Those were some of the suggestions Thursday morning from two Duke students whose videos have “gone viral” on YouTube. They shared their experiences with campus communicators who manage some of the university’s busiest social media sites.
Rachael Nedrow, a first-year student from Oregon, has produced videos viewed more than 24 million times on YouTube showing her stacking cups at record speed. Jacob Tobia, a senior from North Carolina, has produced several popular videos on political and social issues, most recently in support of Nina Davuluri, the Indian-American woman whose victory in the Miss America pageant elicited racist comments online.
“People find me more intriguing when I’m really hyper and excited,” said Nedrow, who tries to keep her public identity as “speedstackinggirl” separate from her personal life. Her videos have been featured on numerous websites and TV shows, including Tosh.0 and America’s Got Talent. She has her own channel on YouTube.
Students, faculty and others who want to succeed online need to meet the medium on its own terms, she said, arguing that “it’s just a matter of getting comfortable with a camera.” Nedrow views herself as an old-timer in the world of sport stacking, saying “most of the really good stackers are 11 years old and I’m 18, so …”
Tobia said he produced and uploaded his video in support of Miss America with several other Duke students in just a few hours. It has now been viewed thousands of times online and sparked a Twitter campaign called #standwithnina. Davuluri welcomed the campaign and thanked the Duke students when she appeared on CNN, Bloomberg and other news outlets.
In 2012, Tobia produced a video describing how he planned to run across the Brooklyn Bridge in stiletto heels to raise money for a homeless shelter for LGBT youth. More than 10,000 people watched “Run for Shelter 2012,” which led to both donations and news coverage. In an earlier video, Tobia and fellow student Dominique Beaudry urged opposition to Amendment One, the subsequently passed North Carolina law that bans same-sex marriages.
“One thing I’ve learned as an activist is how you get people’s attention and get them invested in what you’re doing,” Tobia told the Duke communicators, who oversee the university’s main Facebook and Twitter sites and social media activities in Admissions, Athletics and other campus offices. “I’m really interested in taking social justice issues and blowing them up online.”
Tobia said speed is critical when responding to breaking stories such as the controversy involving Miss America. “I knew she would only be in the news cycle for one more day, or two if we were lucky. You have to get things out really, really, really quickly.”
Tobia said he has drawn on his theater background in the videos and has learned video editing fairly easily. He hopes more Duke students will produce and upload their own videos, whether on social issues or other interests, and urged them to share their best work with campus communicators who can help them reach wider audiences.
Cara Rousseau, Duke’s social media manager, led the discussion. Duke’s social media siteprovides additional information about the university’s online activities.
Hundreds of people have been arrested at the North Carolina Legislative Building as part of the “Moral Mondays” protests against policies by the Republican-led legislature and Gov. Pat McCrory. Five of those people — Duke professors Willie Jennings, Robin Kirk, Bill Turner, Jed Purdy and Bill Chafe — participated in a live webcast interview about the protests Monday, July 1.
Also joining the conversation was Duke alumnus David Graham, who wrote a recent article for The Atlantic about the protests, which compared North Carolina’s politics with those of Wisconsin’s two year ago.
Guest blog post by Alyssa Dack.
A few weeks ago, Duke University participated in the iMarch for Innovation, a call from across the tech, government, and higher education sectors for the Senate to pass comprehensive immigration reform. The virtual march brought out supporters from North Carolina to Idaho to California and connected individuals from the Republican, Democratic Parties – and even some Independents – to demonstrate the importance of immigration reform to our economy, our universities, and — as the name implies — our nation’s ability to remain on the frontline of innovation.
Today (ICYMI) @DukeFedRel hosted a Twitter Town Hall to talk more about how immigration impacts the students and faculty at Duke University. Here’s a recap:
Right now, international students who come to study at Duke don’t have a choice of staying in the country after finishing their degree. Their visas automatically expire, meaning they have to return to the home countries. The “Gang of Eight” immigration reform bill has a provision that would give graduates in many disciplines a choice to stay in America and contribute to our economy. According to studies by the Center for American Progress, immigration reform would help create 1.4 million jobs and add $329 billion dollars to the economy by 2030.
As Dick Brodhead said in a statement last June, ““Each year, bright, talented students from around the world come to Duke to pursue graduate degrees. Along with their academic training, they absorb an American approach to thinking, problem-solving, and innovating, and they graduate with skills that can lead directly to new companies and jobs for our country. It’s in our national interest to keep them here.”
The Gang of Eight bill also includes the Development, Relief, and Education for Alien Minors (DREAM) Act, which offers a path to permanent residency for those individuals brought to the country illegally as children.
A recent study, conducted by Jiali Luo and David Jamieson-Drake, the assistant director and director of Duke’s institutional research office found that Americans who engaged with international students while on campus are more likely in later life to appreciate art and literature, place current problems in historical perspective and read or speak a foreign language. They also are more likely to reexamine their political and religious viewpoints and their beliefs about other races or ethnicities, according to the research. These findings apply to U.S. students who actively interacted with international students in classes, dorms or elsewhere, as opposed to just sharing the campus with them.
We were pleased to join the iMarch for Innovation in highlighting the support for immigration reform across North Carolina. Thanks to those who joined in the conversation, sent us questions, retweeted our remarks and helped us get the word out: don’t miss this chance! Duke University urges the Senate to pass comprehensive immigration reform.
Find out more at: www.marchforinnovation.com
A big research study on social media usage among teens was just released by the Pew Research Center. For those of us working to target this demographic using social media, the findings are especially interesting.
The key nuggets I took away? Facebook usage is waning, parents are watching what they do online and teens DO think about their privacy when using social media.
The full report is available here.
For those of you who don’t want to read through the whole white paper, key findings include:
Teens are sharing more information about themselves on their social media profiles than they did when we last surveyed in 2006:
60% of teen Facebook users set their Facebook profiles to private (friends only), and most report high levels of confidence in their ability to manage their settings.
Also interesting is what teens share and how they protect (or don’t protect) their private information on social media channels. This infographic demonstrates what they are sharing:
Facebook recently changed their cover photo rules. Facebook now allows brands to list contact information, calls to action, and product details in their cover photos. Read more about it here.
Starting on January 15, 2013, Facebook will regulate the amount of text included in your Page’s cover image and news feed ads to no more than 20 percent of the graphic’s area. The new year and the new policy is a good time for Duke University Facebook Page owners to check if our cover images are compliant with Facebook’s policies.
Facebook’s new policy on cover images reads:
Covers may not include:
Note that a logo with text in the cover image contributes to the 20 percent limit of text in a cover image. Facebook will provide a grid tool for Page managers to use to determine if they are within Facebook’s text restrictions for cover images and news feed ads. Also note that you can still post images with more than 20 percent text if they aren’t promoted posts in the News Feed. And, you can use these post images for ads as long as they are displayed in the marketplace area.
It seems like Facebook is trying to increase the quality of images in profiles and the News Feed. Images remain an important strategy for posting to Facebook and creating custom profiles, but our Duke pages need to use compelling graphics and photography instead of marketing jargon to communicate our messages.
The current cover image for the main Duke University Facebook Page is compliant with the new policies and can be downloaded by right-clicking the image below and selecting “save image as” from the dropdown menu. Please contact us on this blog or at firstname.lastname@example.org if you any comments or questions about these new policies.
Here are some resources to read more about the recent changes:
New Facebook Rules Limit Use of Text in Images, Entrepreneur
Have you tried this? Bring up Google+ in a room of marketers and communicators. Just mention the social network and see what happens.
You will hear mixed reactions. Some will sing the praises of search engine optimization and network influence, while others will look at you like you’re a cat speaking Latin on TV.
Our social media team at Duke University is among the Google+ believers.
Duke’s main Google+ Page has grown to over 65,000 followers (as of Aprili 2013) and we’re continuing to see value in our presence on Google+. For one, the more people who follow Duke on Google+, the more we positively influence search results for people in the Duke community. Secondly, we see Hangouts On Air as a huge benefit for student-to-student connectivity and a great tool in our media relations toolkit. Finally, it’s a quirky and fun place where we can share content that is attached to Google trends and a niche science community that is super active on the network.
I’m working on a full blog post on all of the benefits and joys Duke sees in Google+. For now, check out this Hangout On Air I did last week with the Higher Education Google team discussing the power of highered on Google+. Enjoy!