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Duke Launches New Tumblr: Site uses social media platform to highlight Duke experts

It’s a new website where Dan Ariely discusses the new Apple Pay system, Peter Feaver considers the threat of ISIS, Priscilla Wald asks why Americans are so scared of Ebola and Karla Holloway ponders a post-racial America. Launched earlier this month, the Duke News Tumblr has begun sharing the views of these and other university […]

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How to Enhance Links to Your Webpages in Social Network Shares (Hint: It’s All in the Metadata)

We all have great content and we love to see it tweeted, liked, pinned, tumbld, and otherwise shared in whichever social media platforms people fancy. These platforms are all getting smarter, and are increasingly doing more to find and distinguish the truly shareworthy stuff that lives at the other end of those shortened URLs. With […]

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Duke’s 2014 Social Media Mash-up

The Duke Communicator’s group gathered on Friday, Jan. 24 for our first meeting of 2014 to hold a “Social Media Mash-up.” This was our second meeting held in this format – see this earlier post for information on the inaugural event. Our speakers were a number of colleagues who shared their own experiences and “lessons […]

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What’s Your Story?

I recently had the opportunity to speak to the Duke Communicators at one of their monthly meetings.  That group is comprised of staff who are, in some capacity, responsible for getting news about Duke University and the Health System out to the masses.  Their work spaces were wide-ranging: from Duke Libraries, where the event was held, […]

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Social Media Workshop for Faculty

This week, Amanda Peralta and I led a training workshop for Duke faculty interested in using social media to build a public presence. The Office of News and Communications organized this session. We opened by introducing three Duke faculty members — Laurent Dubois, Robin Kirk and Peter Ubel  — who are regular users of social […]

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How to Go Viral on YouTube: Two Duke students share the secrets of their success

This article originally appeared in Duke Today. Story by David Jarmul.  Move quickly. Be entertaining. Pay attention to what actually works online. Those were some of the suggestions Thursday morning from two Duke students whose videos have “gone viral” on YouTube. They shared their experiences with campus communicators who manage some of the university’s busiest […]

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Social Media 2013: Internet users who use social networking tools

The folks over at Pew Research Centre recently compiled their annual research on the demographics behind social media users on different platforms. The infographic below (courtesy of Adweek) takes Pew’s data and displays it in a nice visual, including these key takeaways: Women are five times more than men to use Pinterest City dwellers are […]

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Duke’s 2013 Social Media Roundup

For our most recent Duke Communicators event, I organized a fun tour of what’s happening across our community in social media. At our 2013 Social Media Roundup, my colleagues described how they are using social media to promote bloggers, share photos, reach new international audiences and much more. Each person spoke for five minutes, in […]

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A Duke Faculty Social Media Workshop

Last Friday, about 70 Duke faculty and staff attended a two-hour workshop on how best to use social media tools in the classroom and beyond. The workshop was hosted by Duke’s Office of News & Communications (ONC), which holds a number of training sessions during the year for the Duke community, including ones covering such […]

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5 Blogging Tips For Newbies

This is a guest blog post by Fenella Saunders, managing editor at American Scientist, who attended the Back to the Blog conference at Duke University on October 13, 2012. If you’ve opened this post, you’ve probably already seen the attractiveness of one major blog tip for newbies: Use a number in your title that will give […]

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