Category Archives: Chinese Social Media

Duke’s 2013 Social Media Roundup

For our most recent Duke Communicators event, I organized a fun tour of what’s happening across our community in social media.

At our 2013 Social Media Roundup, my colleagues described how they are using social media to promote bloggers, share photos, reach new international audiences and much more. Each person spoke for five minutes, in a format similar to an Ignite session. Hopefully the Duke Communicators group walked away with lots of new ideas to try, as well as with information about colleagues to call for inspiration and advice.

Our presenters were:

Laura Brinn, Global Communications

Debbe Geiger, Duke University Medical Center

Wendy Livingston and J. Caldwell, Nasher Museum of Art

Orla Swift, Sarah P. Duke Gardens

Aaron Welborn, Duke Libraries

Ashley Wolf, Duke Athletics

(Tawnee Milko with the Nicholas School of the Environment was unable to make the presentation and her slides are at the end of the slide deck.)

You can view our entire slide deck from the event here.

What would you like to see at our next Social Media Roundup?

Duke is Chatting in Chinese on Sina Weibo

A few Duke graduate students made the world a smaller place today by using Chinese social media tools to connect with prospective students.

Five students from the Pratt School of Engineering Masters of Engineering Management program led a group chat this morning on Sina Weibo, the Chinese equivalent of Twitter. Duke University maintains a public Sina Weibo page where we post content from the university for audiences in China, where access to Facebook and Twitter is generally restricted.


Students and staff lead the group chat on Sina Weibo


Nearly  150 participants joined the group chat, posing more than 80 questions in an hour. Questions and comments focused mainly on the application process and the career opportunities for students who graduate from the program. Our discussion was very rich throughout the chat, as shown in the screenshot of the chat below.

Duke’s presence on Sina Weibo is part of a Chinese social media strategy developed by Laura Brinn, Duke’s director of global communications, and managed in partnership with the social media team I lead.  We partnered with Bridget Fletcher, Susan Brown and Erin Degerman of Pratt’s admissions and student services office in order to create this chat supporting their admissions priorities.

Duke also has a presence on Renren, a social network similar to Facebook that is popular with high school and college students. We have several Chinese student interns on our team who help manage and post content to these accounts.

What are you doing to connect online with your Chinese audiences here at Duke or elsewhere?