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How to Enhance Links to Your Webpages in Social Network Shares (Hint: It’s All in the Metadata)

We all have great content and we love to see it tweeted, liked, pinned, tumbld, and otherwise shared in whichever social media platforms people fancy. These platforms are all getting smarter, and are increasingly doing more to find and distinguish the truly shareworthy stuff that lives at the other end of those shortened URLs. With […]

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The State of Social Media at Duke, Spring 2014

The social media universe has seen many changes this semester. WhatsApp was purchased by Facebook for $19 billion. Snapchat usage blew up. Google+ lost its founder. Facebook changed their algorithm again and again and again … Here at Duke, we’ve been busy over the past few months. Our social media team created a Duke-styled 2048 game. We hosted […]

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Using Social Media Effectively in Higher Education youtube video

Using Social Media Effectively in Higher Education

Do you work with social media in higher education and wonder whether you should focus on Facebook, or Twitter, or Instagram … or something else? Which investment will give you the biggest benefit? Which matches best with the content you typically produce? A new video from Duke’s Office of News & Communications, “Using Social Media Effectively in […]

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Moving #DukeForward on Social Media

This is a guest blog post by Audra Ang, senior development writer and social media coordinator for the Duke Forward campaign.  It’s been a very interesting—and a very humbling—process trying to establish a social media presence from ground up for the Duke Forward campaign. Building a following across channels is only one key piece of […]

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Twitter for non-communicators (Hint: you can tweet the same thing twice.)

Twitter can seem overwhelming when you are strapped for time with other obligations. And the fact that the university’s @DukeU account tweets between 10-30 times in per day is probably pretty intimidating.   But Twitter might still be worth pursuing. The truth is you won’t offend your audiences or lose your followers because you haven’t […]

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Duke’s 2014 Social Media Mash-up

The Duke Communicator’s group gathered on Friday, Jan. 24 for our first meeting of 2014 to hold a “Social Media Mash-up.” This was our second meeting held in this format – see this earlier post for information on the inaugural event. Our speakers were a number of colleagues who shared their own experiences and “lessons […]

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Social Media Workshop for Faculty

This week, Amanda Peralta and I led a training workshop for Duke faculty interested in using social media to build a public presence. The Office of News and Communications organized this session. We opened by introducing three Duke faculty members — Laurent Dubois, Robin Kirk and Peter Ubel  — who are regular users of social […]

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“3 Bytes” on Twitter Hashtags

In this video, Duke students Alex Semien and Rachael Nedrow give three tips on using Twitter hashtags.

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@DukeFedRel #iMarch #NC Twitter Town Hall Recap

Guest blog post by Alyssa Dack. A few weeks ago, Duke University participated in the iMarch for Innovation, a call from across the tech, government, and higher education sectors for the Senate to pass comprehensive immigration reform. The virtual march brought out supporters from North Carolina to Idaho to California and connected individuals from the […]

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Social Media 2013: Internet users who use social networking tools

The folks over at Pew Research Centre recently compiled their annual research on the demographics behind social media users on different platforms. The infographic below (courtesy of Adweek) takes Pew’s data and displays it in a nice visual, including these key takeaways: Women are five times more than men to use Pinterest City dwellers are […]

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