We caused the sidewalk chalk shortage in Durham, NC. But we did it for a good reason; to welcome the newest members of the Duke family, the class of 2024!
This year’s new student orientation will be a mostly virtual experience, and our student affairs asked our team to create a short welcome video to kick off orientation. After a brain-storming session, we came up with the idea that would welcome students to campus and highlight Duke’s commitment to campus safety. Our approach was to welcome the students to college by creating a visual narrative where First-Year Advisory Counselor (FAC) students create a welcome mural out of sidewalk chalk to greet the class of 2024.
Bringing the mural to life
We wanted an aerial shot of the chalk mural with the Chapel in the background, so we opted for an early morning filming session to take advantage of the soft morning light and avoid the high temperatures of North Carolina’s summers.
Making a chalk mural was a new experience for the entire team. But thanks to a few “how-to” videos, we learned a helpful tip: crumpled plastic bags are the perfect tool for blending chalk. They save your hands from getting scraped by the rough pavement and create a smooth transition when mixing two different colors.
Welcome home, class of 2024!