The Digital Strategy team harnesses the ideas and insights from across our campuses, bringing Duke stories to life through quality storytelling using high-impact, compelling content.

Brand and Creative Strategy

We are responsible for the integrity, implementation and management of the University brand and all of its associated collateral, facilitating brand coordination between schools, initiatives, and centers. Through thoughtful consistency of message, tone of voice and visual presence, we establish and strengthen connections with our audiences and reinforce Duke’s standing and reputation.

  • Identity and Design Standards
    This site sets out the tools, principles, artwork and guidelines that we use to comprehensively express the shared energy, purpose and character of Duke.  These guidelines help us represent consistent communications that collectively build upon Duke’s reputation and legacy.
  • Digital Media Creation
    The Digital Communications group focuses on using digital technology including websites, video, and graphics to engage, connect, and activate our community and share our stories through quality storytelling.
  • Photography
    Resources abound for Duke imagery. From Duke’s digital asset management tool to strategic photography, the the digital and brand strategy team handles imagery from caputre to production to archiving.
  • Web Development & Design
    Oue digital team manages Duke’s flagship channels including the University homepage, Duke Today and a host of others. We right-size content and assets, ensuring consistent tone and style to deliver a consistent, high production experience.