A lot of work is produced in a year so we try to take the time to tease out some of our most valuable lessons. Our annual report gives us a snapshot of volume as well as tactics; some more successful than others. Hats off to an outstanding team of people who work tirelessly to advance Duke’s reputation and brand.
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When my colleague Julie Schoonmaker, assistant director of multimedia and production, asked me how I felt about livestreaming the Duke Puppy Kindergarten Fall 2021 class photo shoot I wasn’t sure how many people would be interested in watching me try to take a picture of several puppies. Wow, was I happily wrong!
First of all, I knew my colleague Greg Phillips, director of Glocal Communications, was funny – I had watched several of his YouTube videos, “Rants from a Chaise Longue,” and knew he did open mic improv comedy, but I guess I didn’t know how funny Greg was. Naturally, we chose Greg to host the livestream event, which by the way, we had never done before. Yes, as if wrangling five nine-week old puppies wasn’t chaotic enough we decided to add more chaos into the mix and try out our team’s first time livestreaming an event during the photo shoot! Julie and my colleagues, Emily Frachtling, digital media producer, and Ashley Wolf, social media manager, who is now working in Athletics, got to work putting together and testing the equipment to pull this off.
I scheduled the shoot with Vanessa Woods, Duke Puppy Kindergarten director, for Sept. 6, the day the rest of the puppies arrived at Duke, and then we decided that would be too much for them so we moved it to the 7th. And then Vanessa emailed me to say one of the puppies got sick so had to be quarantined from the other puppies for a week. So the shoot was scheduled for the 15th and then Greg got a summons for jury duty that week. Pushing the shoot past that week wasn’t appealing for various reasons, so we decided that if he got called for jury duty we would just do the shoot without a host and film things as they unfolded without commentary. Greg reasoned that people were there to watch the puppies not him. And they may have come for that reason, not realizing, like me, just how entertaining Greg is.
So thankfully Greg wasn’t called because the livestream would not have been the same without him. I can’t really do justice how quick-witted, funny and talented Greg is in words, but here’s a sample of his brilliance: “This is where I think the treats can be a double-edged sword because the treats get him in place but you see the reason Dunn got up out of his seat and raced to his handler was for the expectation of more treats. And who can blame him, because I’ll be the first to admit when there’s a box of cookies I’m never going to have just one cookie. I’m always looking for that next cookie, and that’s exactly what Dunn’s doing. So you really can’t be upset with him.” And somehow his matter-of-fact British accent makes this even funnier.
The other thing we got lucky about was how the shoot unfolded – there was a natural story arc. We tried for several minutes to get a good shot of the puppies together. I thought I had managed to capture a good, serviceable shot of them together before Gloria or Fearless or more likely Dunn fleeted. But I was really hoping for a great shot, a photograph that didn’t just serve to show what each puppy looked like. I wanted a moment within that image, and ideally a picture that captured some of their personalities.
So we took a break to strategize and decided that we would move ahead with the individual portraits, and then, revisit the group photo when they were all a little more worn out and might sit still a little longer.
We were already 32 min. into the livestream when we resumed with efforts to try for another group photo, and then at the 35:40 mark of the video, as Greg described it: “Oh my goodness, look at this, this is magic happening. They’re all sitting still, they’re all sitting still, and looking in the right direction”
It was clear within those seven seconds we had THE shot.
In the eighth second, Dunn jumped up and walked towards the camera, which was actually my favorite photo.
But we posted three of the photos on Instagram and the viewers chose the frame of Gloria nuzzling Fearless, which was Vanessa’s favorite.
I was ecstatic, exclaiming, “We got it! They all gelled.”
It was a fairytale ending you only get to see in movies happen organically during an incredibly unpredictable event.
People have asked if it’s difficult doing a group photo of five puppies. The last few classes were seven puppies and those were a little more challenging, but no, it just requires patience like a lot of aspects of photojournalism. I’ll often frame up a a pretty view on campus and wait, sometimes 30-45 minutes for the right mix of students to walk through the scene, filling out the composition. And as I mentioned during the livestream, I’ve done literally hundreds of group photos of doctors for various departments and divisions in the School of Medicine, and the doctors were slightly less fidgety than the puppies. 🙂 After five frames, they would be looking at their watches and saying they needed to get to surgery.
So check out our Puppy Kindergarten Fall 2021 Class Photo Livestream on Duke University’s Facebook Page, you’ll be glad you did. It’s already racked up 240,485 views across Duke’s social media platforms with 17,731 engagements or the times it was liked, commented on or shared.
But this was just the beginning of photographing puppies this semester for me. I‘ve been trying to do an in-depth story on the Duke Canine Cognition Center’s Duke Puppy Kindergarten for two years and was a month into the project in March 2020 when the pandemic derailed my efforts. I photographed and filmed the puppies undergoing cognition testing, consuming endless supplies of treats while training to walk on leashes, helping nurses decompress in the hospital, riding the East Campus bus with a student volunteer to her dorm. My colleague, science producer Veronique Koch, produced a wonderful “Why Do You Study That” on the puppies, featuring Vanessa and her husband, Brian Hare, PhD, professor of evolutionary anthropology. Of course, any amount of time spent with the puppies never felt like work for me, so I’m truly grateful to Vanessa, Brian and the Puppy K team for their cooperation with me and my team, as well as all my teammates, Blyth, Julie, Megan, Emily, Ashley, Jacob, and Greg, who helped make the livestream happen. Looking forward to the Spring 2022 Puppy Class photo already!
For a deeper dive into the research behind the Duke Puppy Kindergarten program, please check out our semester-long project: https://stories.duke.edu/puppy-kindergarten
About 20 communicators across Duke, many of whom had not been on campus since the lockdown 15 months ago, participated in a macro photography and videography workshop in Sarah P. Duke Gardens on Wednesday June 9, 2021. Armed with mirrorless cameras, DSLR’s, GoPro’s, iPhones and Androids, the Video and Photo Working Group participants walked from the University Communications office to the Gardens Terraces for the field trip. “Macro photography takes a little bit of specialized gear, and a whole lot of patience,” Bill Snead, digital asset manager for Digital and Brand Strategy in University Communications, told his fellow communicators.
The working group, led by Julie Schoonmaker, video producer for Digital and Brand Strategy in University Communications and Shaun King, Senior Public Relations Specialist for Trinity College of Arts & Sciences, has been hosting topics like “Small Cameras, Big Pictures,” “Creating Effective Virtual Events & Ceremonies,” and “Documenting the COVID-19 Pandemic” through monthly Zoom sessions since February 2020, and before that, in person at the University Communications office. Snead, who also has a commercial remote pilot’s license and has been doing aerial photos and video on campus for two years, was a great choice to lead a macro talk. “I got into macro photography as a way to deal with being a landscape photographer in western New York, an area devoid of any real dramatic landscape features like mountains or oceans,” said Snead. “It’s essentially a vast glacial plain. Turning my focus to the macro world allowed me to explore micro-landscapes that were much more interesting.”
“It may take you many minutes to frame up and focus onto a mini landscape barely noticeable to others, and you may end up waiting a really long time for that dragonfly to re-alite on the leaf you’ve previously focused on, or for the wind to stop blowing it around. And you’re often doing all that while kneeling, sitting or laying on the ground. It’s not for everyone, but when you come away with a unique image that offers others a peek into the microverse, it can all be worth it.”
Some of Snead’s suggestions included a tripod for camera stabilization and focus, and a reflector for bouncing light onto an object or acting as a scrim to block harsh mid-day sun. He also suggested purchasing a used, cheap ($50-70) manual focus lens that could be attached to a current model camera with an adapter. Bill’s go-to macro lens is a 1974 model Nikon 55mm f3.5 lens, mounted with a micro 4/3 adapter to his Olympus E-M1 Mark II camera. “This lens is as sharp or sharper than anything you could buy today.” Snead also recommended extension tubes as a cheaper alternative to an expensive macro lens. Extension tubes are designed to enable a lens to focus closer than normal. Other iPhone or Android options include macro diopter close-up screw on attachments or clip-on macro lenses, for $15-40.
Julie Wynmor, program coordinator for the Department of Gender, Sexuality, & Feminist Studies, photographs students and faculty for department news stories and website acknowledgements, as well as in classrooms, meetings and program events.
“I went to the workshop for two reasons, one is that I joined the group while we were remote, so it was a fun opportunity to meet people that I’ve only seen on Zoom,’ said Wymor. “The second reason is I’m always looking to learn more and whether its Zoom or in person the Photo/video working group meetings have been very interesting, diverse and informative.”
Schoonmaker, who edits and produces overarching, strategic videos like “Duke Commencement 2021 Glory”, “Toward Our Second Century,” and “Presidential Awards Virtual Ceremony,” started the working group with King five years ago. The group now has 111 email subscribers with 20-25 who participate in the monthly meetings. “We began the group with the goal of offering our Duke videographers and photographers ranging in experience a place to connect, exchange information, learn and grow,” said Schoonmaker. “After over a year of only meeting through Zoom, it was wonderful to finally see each other in-person and return to hands-on teaching and learning together.”
Veronique Koch, science producer with University Communications, recently did a virtual tour of the Duke Greenhouse, and Snead tagged along to capture some macro shots. “His videos and still were just gorgeous… I was delighted when I heard he was willing to give a masterclass to our video and photo group,” Koch said. To prepare for the workshop, Koch purchased a clip-on lens kit for her iPhone, which included a macro and wide angle lens, as well as a small light, and a mini tripod, all for $57. “I didn’t want to invest in too much expensive gear right away,” she said.
“I was really surprised at how well they worked, and learning his tips and tricks during his class, and getting to practice on my own in the Duke Gardens was so much fun. I made some mistakes but I got a couple of great shots that I am very proud of. I can’t wait to practice some more.”
Our team wanted to create a special experience for the graduating Class of 2021. In March we weren’t even sure if the Commencement ceremony would be in-person or virtual, so we came up with a plan to film about a dozen seniors reflecting on their time at Duke, as well as film those same seniors jumping, tossing caps, blowing bubbles, etc. for a second celebration video. My colleague Megan Mendenhall would edit the Reflections piece, and I would be responsible for editing the celebration video.
Julie Schoonmaker, our video manager, reached out to the Special Events office, who was planning Commencement, to help us find seniors. Terry Chambliss and Kaitlin Briggs recruited 13 amazing seniors from the Dukes and Duchesses to participate.
Our filming session was set for March 9 and everything went smoothly – the 13 seniors we filmed were a joy to work with and made for some great moments.
While editing the video, I wished we had even more seniors to include. I decided to create a 90 second video that showed two three-second clips of each senior, but couldn’t help but think if I was graduating I would wonder why only 13 students were chosen for a video that had space to show them each two times. I decided to complete the video and see if my teammates felt the same way. A week later when I shared the video, my feelings were confirmed when Julie suggested we film at least 15 more students for the celebration video. One of the seniors in the video brought along two friends in her Covid bubble and those moments were among the most special because they showed the wonderful friendships made over four years at Duke.
Another senior happened to be in an acappella group and was a natural performer, so his scenes were some of the most entertaining.
I also knew that a big effort was needed to make the video as rich in diversity as our student body.
I emailed James Todd at Duke Chapel to see if we could film in the arcade again and also to work out logistics for running extension cords for our lighting. With the date secure, I went to Sign Up Genius and created a sign-up for our second filming session on Thurs. April 8 with 22 timeslots from 1:30-6pm.
And I drafted emails – the first letters I sent out on Mon. March 29 were to every a cappella group on campus, which I thought would help me check all of the boxes for fun, outgoing and diverse. One might not know this, but there are actually nine a cappella groups on campus: the coed Rhythm & Blue and all-male The Pitchforks are perhaps the most well-known, but others include Out of the Blue, Deja Blue and Lady Blue, and quite possibly my favorite name for a student group ever, the Temptasians.
I also emailed every student dance group I could find, 10 groups including Kpop dance team Pureun, Latin dance group Sabrosura, Bollywood fusion team Duke Rhydhun, and multicultural dance group Defining Movement.
But by Fri. eve, only eight of our slots were full, so on Sat. April 3, I began emailing students directly who I photographed in the Fall, juniors from last Spring, and so on, and attached a photo to refresh their memory and also to help incentivize their participation. Now seniors, I had captured these students studying and socializing on the quad, in a Bass Connections Project Team, with puppies from Puppy Kindergarten, and whenever I happen to photograph a group of about four or fewer students I’ll typically get their names and their year. Here’s one of those emails:
Almost immediately after sending an email like this directly to students that knew me, one or more of them would sign up, so the spots started filling up more quickly now. That night I went out to eat with my family at Bonefish Grill and sitting next to us outside was what appeared to be a Duke student (he was wearing a Duke polo and was the right age) with his parents. My wife Kelly is more talkative than me, so she began chatting with the parents and we discovered their son, Daniel Wright, was a forward on the Duke men’s soccer team graduating in May. I call this serendipity and of course asked Daniel if he would consider participating in our filming session.
During our team meeting on Monday April 5, our director Blyth Morrell suggested we include the Blue Devil in the filming session and worked out the $100 appearance fee. It was a great idea, and I was excited about filming the Devil with Daniel and two of the Dancing Devils I recruited. I had met and filmed one of them, Hannah Folks, kayaking at the Duke Marine Lab when she was a sophomore and she asked a friend to tag along.
After our meeting, I ordered a 24 pack of big bubble wands and 20 pack of no mess streamers from Amazon.
By Tues. April 6, I was still sending emails to seniors, trying to fill the remaining handful of spots. By Wednesday April 7 about 10pm, more than 60 emails later, I had filled all 22 spots.
I laid out three lights, stands, extension cords, gaffers tape, some caps and gowns we acquired, and our fun props for me, Megan and Bill Snead, our digital asset manager and resident drone pilot, a couple of days before the shoot. Megan brought large helium balloon numbers to spell out 2021, which would be a perfect way to help kick off the video.
Megan would capture the groups from a different angle with a GoPro and also shoot with a telephoto lens to help create a wider variety of imagery. Bill would use his mirrorless camera that has a slow motion setting to capture in slo-mo and also transition to the drone in the afternoon to give us some nice aerial footage.
We all met at the studio at 11:45am on April 8 to load up. Blyth and our student intern, Anna Markey, would greet the students and help us run on schedule, and Blyth would also help direct scenes and our overall coverage.
Blyth and Anna were essential in helping us stay organized as I created an ambitious shooting schedule with a different student group arriving every 10 minutes for 4.5 straight hrs. with a 30 min. recharge/bathroom break and a couple of additional 10 min. breaks built in.
The Blue Devil arrived at 1:30pm and stayed until 2:30 so we were able to use the Devil in our first five student groups. All three of us were capturing these fun scenes from different perspectives, focal lengths and frame rates.
We had a short break as our next group was at 2:40pm, and Blyth and Megan were rightly concerned that if the three of us continued to shoot every student group for the rest of the afternoon we would be overwhelmed with footage to edit. So we decided to break up into two different shooting stations to help streamline our coverage and tackle the groups that were beginning to arrive either five minutes early or five minutes late. Next time around, I’ll likely schedule every 15 min. so there’s not as much overlap and to give us more breathing room.
Also at this time, Bill got the drone ready and was mostly flying from 3-6pm, creating beautiful perspectives and shots with skilled pilot maneuvers.
Megan put away the C-200 and would use the GoPro for the rest of the afternoon to be more nimble – creating fun, intimate, and ultra-wide angle views.
We filmed 60 different seniors in groups of mostly two-four on April 8, so combined with the 15 from March 9, and five more I found at the Chapel doing cap and gown shots two weeks later (as I was wrapping up the editing), we had 80 faces in 47 scenes of our 3.5 min. Duke Class of 2021 Commencement Celebration video!
In a typical year, our team starts planning for commencement in January, but 2021 is not a typical year.
We knew that we needed to plan content for commencement, but due to COVID-19, no one knew if the ceremony could be an in-person event, a virtual ceremony, or a hybrid of both. In many ways, we were chasing a moving target.
We decided to create short videos because this format can be incorporated into websites, e-newsletters, shared on social media platforms and even shared during in-person ceremonies. This decision proved to be wise because the scope of the ceremony changed twice from the time Duke’s initial announcement that it was holding an in-person ceremony to May 2, the date of the ceremony.
After a brainstorming session, we decided to focus on producing four videos.
Class of 2021 Memories, Moments & Milestones
The Class of 2021 Memories, Moments & Milestones piece recapped the events of the past year years. Our reason for producing this piece was to provide a virtual walk down memory lane for the graduates and their families that could work as a part of a virtual or in-person event.
Family Messages for Duke Class of 2021
Initially, family and friends could not attend the in-person ceremony, so we produced Family Messages for Duke’s Class of 2021, a video montage of tributes from parents and siblings of the Class of 2021. Thankfully, as we got closer to May 2 and the number of infections decreased, Duke allowed a limited number of guests to attend the ceremony. This piece would have been a must for a virtual ceremony. However, it also worked well for the in-person event because it allowed multiple family members and friends to celebrate their graduates.
Class of 2021 Reflections
The Class of 2021 Reflections video featured interviews with members of the class speaking about their time at Duke and thanking those who supported them. For this video, the students spoke directly into the camera, and we combined their voices with slow-motion clips of them looking into the camera. This approach mimicked an in-person conversation and allowed the viewers to feel connected with the students highlighted in the piece.
While this piece ended up not being used in the ceremony, we re-edited it into two shorter promotional videos and both of these videos were widely shared.
Duke University Class of 2021 Commencement Celebration
The idea for the Duke University Class of 2021 Commencement Celebration video was to create a video that could serve as a stand-in for in-person congratulatory high-fives and hat tosses, should Duke have to have all virtual ceremony. Thankfully, that wasn’t the case, but the video is just fun to watch and was a fantastic way to close our in-person ceremony. Check out Jared Lazarus’s blog post and learn more about the work that went into making the video.
Commencement Communicators Kit
To help Duke’s communicators’ network plan for in-person and virtual commencement ceremonies and tributes to the Class of 2021, we created a commencement communicators kit with downloadable assets including stock imagery, virtual backgrounds, graphics, video elements, GIFS, and more.
We will remember this commencement as a moving target in terms of planning (thanks, COVID). However, we’re proud to have produced
a wide collection of content that proved beneficial for use in a variety of settings and publications.
Check out our full coverage of Duke’s 2021 commencement at commencement.duke.edu
And congratulations to the Class of 2021!
Back in February, our video manager Julie Schoonmaker pitched a story about the cardiac 3D printing program at Duke. As a collaboration between the Co-Lab 3D printing team and Duke Pediatric and Congenital Heart Center to create heart models to prepare patients for surgery, our team thought it was important to produce a comprehensive and engaging story to show this important intersection of work between Duke University and Duke Hospital.
This story needed 3D heart visuals front and center. Luckily, we were able to obtain multiple renderings of the 3D heart printing process from Cardiac sonographer Greg Sturgeon. This allowed us to be able to give readers an interactive experience of what the 3D hearts look like, even though they wouldn’t be able to hold an actual model of a 3D printed heart.
One of the extensions of the files Greg sent was wholly unfamiliar to me: .STL. A trip to Google quicky told me it was a file that described the surface geometry of a three-dimensional object, which sounded just like the kind of thing I would need. After scanning through the Three,js documentation and a few web searches that were different permutations of “.STL”, “3D” and “Three.js”, I thankfully found this incredibly helpful tutorial from developer Anthony Biondo that turned out to be just the thing I needed.
After following the tutorial and tweaking the size, rotation speed, and colors of the STL viewer, I had just the thing I was looking for. After realizing I’d be unable to host the code on the same website as the story, I uploaded the code and the .STL file to a separate server so I could put it in the story as an iframe.
UPDATE: On February 26, 2022, the Digital and Brand Strategy team was awarded a regional Emmy for “Merry & Bright”. Read more
After brainstorming a few ideas, we decided to use blue string lights and luminarias to light the residential quad on the west campus. The lights and luminarias represent our thankfulness for getting through 2020 and our hope for a brighter future.
Wrapping a 25-foot-tall tree in lights
Stringing holiday lights around a 25-foot-tall tree is no easy task, and not having access to a lift made the job more challenging. We used ladders, and a modified pole saw to string the lights half-way up the tree, but we couldn’t reach the top half of the tree, even with a 16-foot ladder. We experimented with many ideas, including using a slingshot and a frisbee to launch the lights into the tree’s upper part, but none of those worked.
Bill Snead, our photographer and digital assets manager, came up with the idea of using a pully system to string the lights into the upper part of the tree. First, he taped twine to a baseball, and then he threw the ball over the tree. Next, he tied a strand of lights to one end of the twine and then pulled the other end of the twine, dragging the strand of lights into the top of the tree.
The only challenge with the pulley idea was throwing the baseball high enough to clear a 25-foot-tall tree. Thankfully, Ashley Wolf, our Social media Coordinator and former division one softball player, is on our team. She cleared the tree on her second try.
Adding an extra touch of “Duke”
Even with the blue string lights and the gothic architecture of the west campus, our message was missing a signature DUKE element. Fortunately, our director, Blyth Morrell, remembered that Alumni Affairs has a set of four-foot-tall cardboard letters that spell out “DUKE.” After a few (several) emails, she tracked them down, and we transported the cardboard letters from the Karsh Center to West Campus. They added the perfect touch of “Duke” to the festive scene.
A thousand luminarias of light
Teamwork makes the dream work, which was the case for creating, placing, and lighting 1,000 luminarias. Making the luminarias were straightforward. One group folded the bags; another group added sand and candles to the bags, while a third group began placing the completed bags on the quad.
Timing the lighting of the luminarias was tricky. We wanted to capture the twilight, so all of them had to be lit by 4:45 pm. But, lighting them too early would cause them to burn out before we got our nighttime shots. To make the timing work, we had six people with grill lighters simultaneously lighting luminarias. We finished lighting them just as dusk arrived.
Merry & Bright
This year’s holiday message was one of the most ambitious projects of 2020. It was a multi-day effort involving over a dozen people, hours of planning, creative problem-solving, and teamwork. However, the result speaks for itself; the glowing luminarias and blue lights transformed the quad into a magical wonderland.
Back in September, our Creative Team received a request from Paul Grantham, Asst. VP of Communication Services, to produce a virtual version of the annual Veterans Day ceremony, which was exciting and anxiety-inducing at the same time because we’ve never done anything like this before.
We have produced components of events – history of Founder’s Day video, short videos for Marking the Moment, and even the New Student Convocation ceremony, which was mainly speeches.
But this was a production from start to finish of an event with multiple moving parts: ROTC color guard, speeches from administration, highlights from Duke staff and faculty talking about what it means to be a veteran, cadets and staff paying tribute at the Memorial Wall outside the Chapel, the National Anthem, and a bagpiper.
To coordinate all of these efforts, components were assigned to individual team members and we used Monday.com to post updates about in-the-weeds details and progress for each segment with real-time feedback. My colleague Megan Mendenhall created a storyboard detailing the elements for each production.
Megan also took on the intro for the video, diving into the Library archives for historical photos illustrating Duke’s long history of engagement with the Armed Forces. Megan was also in charge of all of the filming at the Memorial Wall. Our video manager, Julie Schoonmaker, spearheaded the efforts to film all of the speeches from Duke leaders and was responsible for editing the entire production. I led the Color Guard efforts. But each of these components was a team effort, many of them involving four members of our team.
My component was the Color Guard. I started thinking about what would be the ideal time of day to film this. Usually, the Veterans Day ceremony is at 11am, but by then the sun is high, creating flat, unattractive light with harsh shadows in the eyes. Since we had flexibility to film the cadets separately from the administration, I wanted to film the Color Guard at sunrise when the light is prettiest and most dramatic. We did some test shots beginning before sunrise until the sun was high enough in the sky that the shadows on the Chapel doors became problematic, and pinpointed a start and end time for the filming. We only wanted to ask for one hour of the students’ time. I then created a shot list with four different camera angles, including a a GoPro for on-the-go, documentary style footage, and a drone for flyovers. Our digital assets manager Bill Snead has a commercial pilots license and this been creating amazing aerial views of campus for the past two years.
During this time, we were still waiting on one of the two OIT drones checked out to students to come back from loan so we could use it, as our office didn’t own a drone. But those drones had not been returned since the pandemic began after Spring Break and we had no idea if or when they would be available. We had been hoping to purchase our own drone for more than a year, so our director, Blyth Morrell, used this opportunity to put in a special $2499 purchase request for a drone and fortunately it was approved, after showing the multiple photography and videography uses in everything from #dukeuniversity to presidential messaging videos to Duke’s annual financial report.
Julie reached out to numerous Duke staff and faculty who are veterans to see if they would be interested in participating in the ceremony, and if so, film themselves speaking with a smartphone. She also lined up the dates to film the various administration’s speeches, including President Vincent Price; Kyle Cavanaugh, VP of administration; Antwan Lofton, asst. VP of human resources; and Paul Crews, director of the Durham VA., as well as a morning to film James Chambers, the bagpiper.
We tried to film everything on as few dates as possible to streamline the production and also to strive for consistency with light. But we ended up having to film over multiple mornings due to various schedules, with both full sun and cloud cover.
We soon realized with our shooting schedule, spread out over a few weeks, that a traditional wreath with fresh flowers wouldn’t work so Bill volunteered to make one with plastic flowers from Walmart. Though smaller than the typical wreath, the end result was beautiful and subbed in nicely.
We had to reschedule our filming of the Color Guard multiple times due to overcast and rainy weather, as I was holding out hope for that sunny morning I envisioned. The nearly two-week delay in shooting was a plus and minus for us. Our new drone arrived the day before, so that was a huge bonus. Otherwise the drone footage would have been of just the Chapel without the cadets. But we ended up having to shoot without our key video team member Julie, out on vacation, so I divided up her shots and asked Blyth to operate the GoPro and help keep us on schedule.
After filming the Color Guard, we then transitioned to the Memorial Wall, where Megan and Julie had scouted and strategized about different camera angles and shots of the cadets paying tribute to fallen soldiers.
We learned that a director to oversee each shot and camera angle was key. Another lesson: it was virtually impossible to film any aerials while any other filming was going on because our crew and gear were in the shots.
Once I saw the awe-inspiring drone flyover of the cadets up to the top of the Chapel spires, I realized I needed to find equally inspiring National Anthem music to match. After sending out a handful of emails, including an alum who I photographed with Hoof ‘n’ Horn, I was connected with junior Logan Welborn, also with Hoof ‘n’ Horn, Out of the Blue, and a recording artist in her own right with Small Town Records. About a week later Logan sent a beautiful rendition of The Star-Spangled Banner, recorded on her iPhone.
Julie was able to line up James the bagpiper immediately after our session with President Price, so this was another busy morning. Since we took the opportunity with Pres. Price to film multiple different messages, we set up two locations with lighting before his arrival. Since one of the locations was in the Chapel archway, Bill and I stood on either side holding signs asking pedestrians to stay quiet while passing through, while Julie and Megan filmed Pres. Price.
We then spent a fun hour with James filming him in the varied positions Megan and Julie had worked out, and ended the shoot with him walking under the canopied woods behind the Chapel as Bill filmed from above with the drone.
All told, team members posted 57 virtual Veterans Day ceremony updates in Monday.com from the initial request on Sept. 11 to project completion on Nov. 10. We set Fri. Nov. 6 as the date for completion and review by Paul, Pres. Price, and Mike Schoenfeld, VP for Public Affairs and Government Relations, and the video was approved on Mon. Nov. 9. But in sharing the video with Army ROTC, I discovered I needed to make a minor change to the sequencing of the color guard, so we ended up finishing it a day before the ceremony.
Now with the added title of video and event producers – I say this half-joking – our team is poised for more challenges and adventure in the year ahead.
We caused the sidewalk chalk shortage in Durham, NC. But we did it for a good reason; to welcome the newest members of the Duke family, the class of 2024!
This year’s new student orientation will be a mostly virtual experience, and our student affairs asked our team to create a short welcome video to kick off orientation. After a brain-storming session, we came up with the idea that would welcome students to campus and highlight Duke’s commitment to campus safety. Our approach was to welcome the students to college by creating a visual narrative where First-Year Advisory Counselor (FAC) students create a welcome mural out of sidewalk chalk to greet the class of 2024.
Bringing the mural to life
We wanted an aerial shot of the chalk mural with the Chapel in the background, so we opted for an early morning filming session to take advantage of the soft morning light and avoid the high temperatures of North Carolina’s summers.
Making a chalk mural was a new experience for the entire team. But thanks to a few “how-to” videos, we learned a helpful tip: crumpled plastic bags are the perfect tool for blending chalk. They save your hands from getting scraped by the rough pavement and create a smooth transition when mixing two different colors.
Welcome home, class of 2024!